By: Lucia Conchello
Actually an animation is worth 1.8 million words, according to Forrester Research.
Add to that the Microsoft Goldfish study that indicated our attention span has dropped by nearly 25% over the last 15 years, to 8.25 seconds. It’s pretty sad that a goldfish, with a 9 second attention, is more focused than the average human. However, these statistics and studies are only proving what we already know, that animation will always be more interesting and memorable, and drive more traffic than static images can ever hope.
In the digital age, animation can be with you everywhere. Whether accompanying a live video, or a full length animated videos, or subtle micro interactions within apps and websites, it is abundant through the world. You can see small and beautiful animations in simple clicks, scrolls, hovers and such, throughout the web and mobile apps. Successful companies are expected to animate their logos. Restaurants have subtly animated menus. With the rise of smart devices you’ll experience micro interactions even more: on your watch, fridge, thermostats, home security, smart displays, and so on. Animation is there for you, wherever you go in life.
Viewers scrolling a website suddenly see an animation and their whole world stops. The beauty of animation is eye catching and does a magnificent job capturing attention. From the first glance it is wonderful. But animation is much more than a single glance. It doesn’t just distract your attention, it steals it and holds on. Animation has the potential to go so much deeper and share interesting information, convey emotions, be helpful, and spread ideas. They can be both beauty and brains. There are so many different visual styles and formats of videos for you to fall in love with. It can teach you about abstract concepts regardless of your age. Whether helping you understand how a hybrid car works, or to sell an idea, they engage your attention. Turning a boring subject, into one that makes learning just simply entertaining.
Since before the digital age humans have been trying to capture movement with peculiar little devices like the phénakistiscope, thaumatrope, zoetrope, and flip books. Now animation is growing up into a fine young word. But animation is only in its young adult years. There is so much room left for it to grow and expand. Don’t fret if you haven’t yet experienced the joys of animation. Now is as perfect a time as any to get involved. You will find the longer you stick with it the more you will get out of it, as you become part of it’s evolution and all that it can offer the world.
Animation is no one trick pony. It’s not just a summer fling or young love. It is here to stay with us through thick and thin.
YouTube and Vimeo have become an essential teaching tools for most of us to learn how to do something. We don’t bother looking at manuals or read technical books anymore. It simply takes too long and is too confusing. Animated how to’s, infographics and even virtually reality ease our learning path. Giving us more confidence and understanding when doing almost anything, from changing a screw, to performing brain surgery, to asking that special someone on a first date.
No matter your animation needs, from creating a unique Valentine’s Day card for that special someone, to showing why your company is unique, we can help make sure it’s memorable.
Whatever reason for animation you may have, we can help you make it.
For any of your animation needs, give us a call at 617-209-2201 or email us at firstname.lastname@example.org
If you’re dying to know more about animation check out our ongoing 5 part series about animation.