Video Marketing: 5 Ways To Drive More Traffic and Increase Revenue With Video

Video marketing is rapidly growing, with a whopping 87% of marketers leveraging video for their content marketing. In fact, YouTube is now the 2nd largest search engine, transforming the way we research information online. There are several ways to use video to drive more traffic to your website and increase conversion rates. Below are just a few examples of how we have helped our clients at SAC Designs to effectively use this visual communication strategy to engage and entertain their target audiences.

Online Holiday Card Videos

Online holiday cards provide a great video marketing opportunity: they help you express appreciation to existing and prospective clients while creating a unique and memorable experience. E-cards can help you maintain existing relationships, get back on past clients’ radar, market to new business, drive brand awareness, and measure engagement.  Here is an example of an animated holiday card we created for Quest Diagnostics.

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Brand Videos

Video can help you get better search results. Websites with video are 50 times more likely to be ranked on Google’s first page, and your video is over 40% more likely to get clicked vs. a text link.

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Product Description Videos

Demonstrating your product or service in video can lead to increased conversion rates. Up to 85% of people are more likely to buy a product if they watch an explainer video first. Here is a product demo we developed for AAA.

SAC Designs worked with AAA to create a 60-second explainer video for a new application they had recently launched. The goal was to promote a national campaign to help users plan vacations to millions of destinations. AAA came to SAC for storyboards, script, voice over talent, illustration and animations. The video was launched March 6 at the 2015 AAA Travel Marketplace at Gillette Stadium.

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How-To Videos

Use video to animate your how-to guides and bring them to life! Customers are far more likely to engage with and retain video content than through reading your material. Show, don’t tell. HBM wanted to create a how-to video for one of their products. This is the result.

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Promotional and Showcase Videos

Because video is easily shared across social media, on websites, and in email, it’s a great promotional tool! Seventy percent of internet users watch video online and 100 million users watch video each day. Use video marketing to show off your latest product or promotion, give customers a virtual tour of your office, or create customer testimonials.

We worked closely with marketing group White Rhino and SAP to create a video that described SAP’s newest application in a fun, unique way. This campaign received over 5 million impressions, and 45% of the responders downloaded a trial version. SAC Designs received a Telly Award for the video.

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