By: Steven Cotroneo
September 19, 2016explainer video
Online Holiday Card Videos
Online holiday cards provide a great video marketing opportunity: they help you express appreciation to existing and prospective clients while creating a unique and memorable experience. E-cards can help you maintain existing relationships, get back on past clients’ radar, market to new business, drive brand awareness, and measure engagement. Here is an example of an animated holiday card we created for Quest Diagnostics.[KGVID poster=”http://www.sacdzn.com/videos/Quest01.png” width=”1023″ height=”576″ downloadlink=”true”]http://www.sacdzn.com/videos/QUE_3_FINAL.mp4[/KGVID]
Video can help you get better search results. Websites with video are 50 times more likely to be ranked on Google’s first page, and your video is over 40% more likely to get clicked vs. a text link.[KGVID poster=”http://www.sacdzn.com/videos/MIP_01.png” width=”1023″ height=”576″ downloadlink=”true”]http://www.sacdzn.com/videos/MIP-World-Brand-Video-1280×720.mp4[/KGVID]
Product Description Videos
Demonstrating your product or service in video can lead to increased conversion rates. Up to 85% of people are more likely to buy a product if they watch an explainer video first. Here is a product demo we developed for AAA.
SAC Designs worked with AAA to create a 60-second explainer video for a new application they had recently launched. The goal was to promote a national campaign to help users plan vacations to millions of destinations. AAA came to SAC for storyboards, script, voice over talent, illustration and animations. The video was launched March 6 at the 2015 AAA Travel Marketplace at Gillette Stadium.[KGVID poster=”http://www.sacdzn.com/videos/AAA_cover.jpg” width=”1023″ height=”576″ downloadlink=”true”]http://www.sacdzn.com/videos/AAA_explainer.mp4[/KGVID]
Use video to animate your how-to guides and bring them to life! Customers are far more likely to engage with and retain video content than through reading your material. Show, don’t tell. HBM wanted to create a how-to video for one of their products. This is the result.[KGVID poster=”http://www.sacdzn.com/videos/HBM_01.png” width=”1023″ height=”576″ downloadlink=”true”]http://www.sacdzn.com/videos/HBM_47_FINAL.mp4[/KGVID]
Promotional and Showcase Videos
Because video is easily shared across social media, on websites, and in email, it’s a great promotional tool! Seventy percent of internet users watch video online and 100 million users watch video each day. Use video marketing to show off your latest product or promotion, give customers a virtual tour of your office, or create customer testimonials.
We worked closely with marketing group White Rhino and SAP to create a video that described SAP’s newest application in a fun, unique way. This campaign received over 5 million impressions, and 45% of the responders downloaded a trial version. SAC Designs received a Telly Award for the video.[KGVID poster=”http://www.sacdzn.com/videos/SAP_cover.jpg” width=”1023″ height=”576″ downloadlink=”true”]http://www.sacdzn.com/videos/SAP_explainer.mp4[/KGVID]